Under the label Market Efficiency Gap, I have written earlier about How Markets Address Access Gaps. This post was about an Indian telecom operator creating awareness about mobile internet in rural markets.
Continuing with this topic, another example of service providers going out of their way to develop markets is seen in a new initiative called Internet.org to increase access to the internet "aimed at drastically cutting the cost of delivering basic Internet services on mobile phones, particularly in developing countries. "
This involves a partnership between big service providers such as Facebook, Samsung, Nokia, Qualcomm and Ericsson etc.
"The companies intend to accomplish their goal in part by simplifying phone applications so they run more efficiently and by improving the components of phones and networks so that they transmit more data while using less battery power."
This makes business sense when we understand the need to find new markets as the developed world nears 50% plus penetration levels ad to tap into potential markets in developing countries.
Thus, it is reported that,
"Poorer countries in Asia, Africa and Latin America present the biggest opportunity to reach new customers — if companies can figure out how to get people there online at low cost.....The immediate goals of the new coalition are to cut the cost of providing mobile Internet services to 1 percent of its current level within five to 10 years by improving the efficiency of Internet networks and mobile phone software. The group also hopes to develop new business models that would allow phone companies to provide simple services like e-mail, search and social networks for little or no charge."